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The concept of everyday beauty significantly influenced the Nordic modernist movement in the mid-20th century and served as a cornerstone for the development of the ARKET brand. Coined in 1919 by Swedish art historian Gregor Paulsson, the slogan "More beautiful everyday goods" captured a new, democratic approach aimed at bridging the fields of art, handicrafts, and utilitarian design to create affordable, accessible items for daily life. In the Nordic region, this aspiration embraced a new aesthetic characterised by clean lines, a neutral colour palette, and solid materials drawn from nature and the northern climate. Above all, it prioritised functionality and longevity as the basis of good design.
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We believe that the foundation of sustainability in the retail world should be a focus on longevity and purposeful design. Our aim is to provide a curated selection of garments and goods that are not only beautifully designed and visually inspiring but also have a clear function and meaning in our everyday lives. Our products are carefully crafted to outlast short-lived trends, to be used and cherished for many years, and eventually handed down to someone else.
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A modern-day market is how we envision the brand: an inspiring design and lifestyle destination with a broad, edited assortment for the entire family, along with a seasonal Nordic café under one roof, representing a slower-paced retail experience with room to breathe. Each of our stores is unique and designed in dialogue with the local architecture, but some of our signature interior features include archive shelving systems in a monochrome palette of soft greys, combined with a variety of natural materials such as solid oak interiors and custom-made terrazzo flooring.
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Dedicated to elevating the concept of everyday food, our vegetarian cafés are local hideaways, located inside most ARKET stores. Emphasising seasonality, creativity, and natural ingredients, the menus offer a carefully composed selection of seasonal dishes, sweet treats, limited edition pastries, and speciality coffee. The menus are created by head chef Martin Berg, an early advocate of the New Nordic food movement. With a fine dining background and prior experience as executive chef at several Michelin-starred restaurants, he wants to bring food creativity, quality, and exceptional taste to a wider audience.
Our design studio and head office are located on Södermalm in Stockholm, Sweden. As a brand and employer, we want to reflect and celebrate the diversity of the world we operate in. Our global outreach is a great responsibility that motivates us to constantly challenge ourselves, stay curious, and grow. Diversity and inclusion are not siloed focus areas but a lens through which we examine our daily work. We value the importance of inviting unique perspectives to the table and tapping into our collective knowledge and experiences. It helps us stay creative and resilient and, most importantly, nurtures an atmosphere where everyone feels welcome, respected, empowered, and heard.
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Notes|July 2025
Our friend Olga Prader’s illustrations bring a personal, playful touch to the seasonal ARKET CAFÉ collections. Her characters – inspired by fruit, vegetables, and natural rhythms – tell quiet stories of longing, mischief, and everyday joy.
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Food|June 2025
The key to making a great grain bowl lies in the balance and contrast of flavours, textures, and temperatures. By following this easy four-step process, you can combine wholesome grains with vibrant vegetables and dressings, creating endless seasonal variations.
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Notes|June 2025
Textile traditions often carry more than technique – holding memory, care, and everyday acts of creativity. At the intersection of past and present, and amid a renewed interest in the handmade, craft becomes a way of remembering and passing on the knowledge handed down through generations.
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Suppliers|June 2025
Aligned with our dedication to carefully sourced, well-crafted food, Good Grains supplies ARKET CAFÉ with Swedish-grown barley bulgur – the base of our seasonal grain bowl.
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