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Denim
Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
ARKET and LAILA GOHAR – LAUNCHING SOON
Interviews|March 2026
Oskar Eriksson on the craft of collecting
In the basement of his apartment in central Stockholm, our menswear designer Oskar Eriksson keeps boxes filled with historical denim pieces he’s collected over decades: from torn-down jackets and heavily mended dungarees to scraps and remnants – some even rusted –, hand-embroidered work shirts, and decades-old jeans he still wears from time to time.
There is a lot to learn from these pieces. Oskar refers to them as traces of industrial history, and while his collection consists of garments, the way he speaks about them reveals an archive of stories. ‘The fragments from workwear are found in mines, because when the clothes were worn out, the scraps were still used for something. I have one that dates back to 1910. It’s quite rusted, so it was probably used to fix some kind of pipe. I also have a jacket found in a mine in Nevada, and it still has candle wax stains on the sleeves, since they didn’t have lamps: they held candles to see while working in the dark.’
In some way or another, he’s spent half his life working with and collecting denim, from a jeans shop in his hometown to his beginnings as a collector of five-pocket jeans. The influence of his archive, though, is not so literal – repetition and consistency guide his approach: ‘It’s very rare that I look for one garment and say, I want to do something out of this. It’s more a combination of different things that influences me. I see my designer job as a possibility to explore, improve and refine the things that I work on. I like the idea of things evolving rather than just being switched out,’ Oskar says.
‘I enjoy garments with patina, character and wear. The best thing is if you can find something that’s been handed down, really used and repaired. It becomes obvious that someone has lived in these and cherished them.’ Collecting, then, is definitely not a convenience, but a craft that speaks of the subjectivity of the collector – in this case, he claims ‘it’s both about the hunt, but also the ability to revisit and rediscover’ – a framing and a commitment for design that lasts.
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Care guides
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Caring for a wax jacket
Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
Suede
Care guides|August 2025
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
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Linen
Care guides|August 2025
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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Oskar Eriksson on the craft of collecting
Interviews|March 2026
In the basement of his apartment in central Stockholm, our menswear designer Oskar Eriksson keeps boxes filled with historical denim pieces he’s collected over decades: from torn-down jackets and heavily mended dungarees to scraps and remnants – some even rusted –, hand-embroidered work shirts, and decades-old jeans he still wears from time to time.