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Denim
Care guides|May 2025
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
Notes|May 2025
On quiet beauty and the blank sheet
Silence, space, and simplicity shape the way we experience the world around us – and serve as active elements of creativity and inspiration for our design teams.
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‘The most beautiful sound next to silence’ – that was how the pioneering record label ECM, founded in Munich in 1969, described their distinctive blend of understated jazz and classical music. Just hearing that statement feels like music itself, offering a subtle hint of what their catalogue sounds like.
There’s a certain beauty in things expressed through a quiet voice, framed by space and silence – whether it’s minimalist music or pared-down prose, Japanese pottery or Swiss typography, Dieter Rams' designs for Braun in the 1950s and 60s, or the Nordic heritage of functionalist architecture and design. All of these have shaped our own design ethos and practices in various ways.
The name ARKET translates to ‘a sheet of paper’ in Swedish, symbolising potential and creativity: the blank sheet. It also represents simplicity, which runs as a common thread throughout our collections and visual identity, where white space is ‘an active element’ rather than just ‘a passive background.’
The ARKET logo is simply the name in uppercase, set in our bespoke typeface, developed to create a functional branding system that communicates product and content above the brand name across different applications. Black on white, it’s an archetypal expression of simplicity, focusing on composition and guiding the viewer’s attention to fundamental elements. The concept of ‘the white box’ in exhibition spaces follows the same principle. By stripping away excess, the space allows content to take centre stage – whether a painting, object, or idea.
But the meaning of function is fluid. When researching prints and patterns a few years ago – exploring how to incorporate surface decoration into minimalist designs – our team revisited early modernist ideas: essentialism versus ornamentation, purpose, clarity, function, and form. What started as a narrower project evolved into a broader discussion on beauty and the role of functionalism today, leading to a strengthened belief in form as function, especially when designing for longevity. Because what is more essential than the feeling of music and emotion in a product?
Care guides
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Leather garments
Care guides|May 2025
Leather is a hard-wearing yet sensitive natural material. As leather ages, it develops a beautiful patina, showcasing its unique character and history over time.
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Synthetic fibres
Care guides|May 2025
Synthetic fibres such as polyester, polyamide, acrylic, and elastane have many useful properties that can be enjoyed in a variety of garments, including activewear and swimwear. They’re usually comfortable, quick-drying, and keep their shape well. However, they also shed tiny plastic particles that can enter the sea and cause harm to our ecosystems. Here’s how to care for synthetic garments.
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Silk
Care guides|May 2025
Silk is composed of incredibly fine natural protein fibres produced by silkworms. It is surprisingly strong, smooth, breathable, and transports moisture. Handle silk garments with care to maintain their smooth and lustrous texture.
More editorial
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On craft as continuum
Notes|May 2025
Textile traditions often carry more than technique – holding memory, care, and everyday acts of creativity. At the intersection of past and present, and amid a renewed interest in the handmade, craft becomes a way of remembering and passing on the knowledge handed down through generations.
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Arthur Guérin-Boëri on the search for the unknown
Interviews|May 2025
In a career defined by breath-holding records and moments of stillness beneath the surface, Arthur Guérin-Boëri has always been driven by something more than performance. His path as a world champion freediver has been shaped by intuition, discipline, and a deep connection to the sea – and now, as he turns his focus toward environmental storytelling, Arthur’s journey is no longer about conquering the unknown, but about understanding it.
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Rhubarb compote with olive oil
Food|May 2025
An easy-to-make sweet summer treat featuring rhubarb, salt-roasted nuts, cardamom and cookie crumbles. Serve with heavy cream on the side, and a drop of olive oil.
Denim
Care guides|May 2025
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.